Minnecon is an interior design trade show that Gardner attends annually. I had the opportunity to design a custom 3-panel wood background that we debuted at this event. In addition to promoting Gardner’s construction services, our team knew we wanted to have an interactive activity to foster connection and conversation at our booth. I proposed the idea of screen printing: it ties to the construction industry as it’s a messy, hands-on art, which parallels the craft of building that our carpenters and laborers do each day.
I designed 4 different screen print designs that would appeal to designers and tradespeople alike. This allowed the attendees to mix and match which design and item they wanted. I also created 8 different cards that highlight each of Gardner’s market focuses. The event was a success and Gardner strengthened their relationships within the interior design community.